9 Unique Ways to Leverage PLR Content

If you comb through the contents of your PC’s hard drive, you probably have quite a bit of private label rights content. Don’t feel bad about letting it gather dust, because you’re far from alone. In fact, most marketers buy it, but few use it to its full potential. Here, you’ll learn how to get the most value out of the content you buy.

Fill Your Autoresponder

If you have a ton of PLR step-by-step guides or FAQs, it’s easy to turn it into an e-course. If you’ve amassed enough free PLR products, you can put together a series of emails and drip-feed them to your subscribers over the course of a few months. Before creating an autoresponder series, be sure to adjust the content and make it evergreen.

Use PLR for Subscription Gifts

If you’re trying to build a mailing list, you’ll need to give your prospective subscribers a compelling reason to sign up. An easy way to do it is to offer a free eBook or report for immediate download. Use free PLR ebooks and other content to create these bonuses inexpensively and easily.

Offer Content as a Bonus With Purchase

Some potential buyers may be undecided, especially at launch time. Offering reports, free PLR videos, and podcasts is a fantastic way to get a buyer “off the fence”, so to speak. With PLR content, you can create awesome bonuses without breaking the bank.

Make New Paid Products

You can take your highest-quality free PLR articles and use them to make paid products like at-home courses, eBooks, seminars, and much more. For optimal results, compile multiple pieces of content into one unique product, and do a launch to get it onto the market. the other option is to find high quality premium private label articles and use it in your ebook or report.

Create Viral Reports

Do you have free PLR reports that are controversial, relevant, and engaging? Put them to use! It’s easy to create viral reports and distribute them in your niche.

Change Formats

There’s no rule saying that you have to use PLR content in the format in which it was provided. For instance, you can turn a video into a podcast, or a written report into a PowerPoint presentation.

Put it in a Vault

Do you have a pile of stuff from the best PLR suppliers? Use it to build a membership site full of reports, eBooks, and niche content. Your buyers will pay a premium to avoid having to source the content themselves, and by creating a one-stop shop, you’ll give them a reason to keep coming back.

Have a Sale

Here’s another great way to turn tons of PLR into a nice, fat paycheck. Try holding a one-week-only sale, where you sell packs of content at a steep discount.

Create Podcasts

Instead of posting articles on your social media page or blog, read your PLR and put it in podcast form. From there, you can submit your podcasts to directories, which will make it easier for you to break into your chosen market.


These are just some of the best ways to use PLR video courses to build your business. Though product launches bring the most success, the other tips on this list will point you in the right direction.